Plastic Jungle’s marketplace business enables companies to turn nearly any gift card into cash. We bundled up this concept into a payment product and delivered it as a service to major retailers.
- Clear consumer benefits in the process as it was a entirely new concept
- Each gift card was different in terms of exchange requirements and price
- Users had to be authenticated to verify the exchange
- Multi-step flow was launched from a link on a partner’s site
- Price was presented as an ‘offer’ to consumers
- PayPal was used to authenticate users
One of the many partner exchange examples.
Enter Gift Card Brand
Enter Gift Card Number and PIN
Send to PayPal to Authenticate
Send to PayPal for Confirmation
The new hosted design made partnership discussions easy – just a link on a partner’s site to get going and a way to transfer funds to the partner.