Plastic-Jungle-Logo

Plastic Jungle marketplace

Plastic Jungle is a service that allows consumers to exchange nearly any gift card for cash or store credit at other retailers, as well as a marketplace that buys and sells discount gift cards. You can read moreĀ here.

Key Challenges
The nature of the exchange and unique SKU inventory had unique ecommerce interaction challenges.

  • Low converting home page
  • Product page support of huge inventory swings multiple unique SKUs
  • Shallow inventory introduced ‘race conditions’ for customers in checkout
  • Clearly communicating differences of physical versus electronic gift cards
  • Instilling trust throughout the experience

Solutions

  • Updated design and language on home page
  • Reorganized inventory by denomination to reduce product page scrolling
  • Created on-page shopping cart to increase cards bought per order
  • Created a visual indicator and filter for price and inventory types
  • Added service guarantee at the top of every page

Role
Head of Product + Design, Interaction Designer

Home Page
Increasing the size of the search box and updating the language to “Sell Us Your Gift Cards” drove increased conversions.

homepage_new

Search Results
Moving the gallery view to the left increased browsing.

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Product Page
Grouping inventory by brand + price made buying easy.

Screen Shot 2013-10-27 at 11.51

We included a button that appeared as you scrolled down the page to bring customers back to the top filters to aid in finding.

search_scrolling.fw

Adding to the cart
On-page cart increased cards visited per order.

cart.fw

Cart
Holding inventory for a fixed time reduced the ‘race condition’ of buyers buying the same card.

cart

Sell
Brand specific attributes per card brand.

sell_overview.fw

Coupon View
Electronic gift cards delivered with additional coupons.

coupon

Results
After the redesign, we significantly increased the site conversion and cards sold per order.

Read next: Rewards and loyalty mobile exchange