Starbucks-Mobile-Payment

Rewards and loyalty mobile exchange

Context
A big part of the promise of the Plastic Jungle gift card business is the ability to have a currency wallet and real-time exchange directly on your phone. Since the business digitized the gift cards, it allowed businesses to accept any other store’s gift cards in their physical store with their existing point of sale system and works within their current front office processes.

Challenge
Build an experience that would allow partners to convert loyalty and rewards points to store credit in real-time on mobile.

Goals

    • Work with retail and banking partners to develop solutions
    • Allow full experience to be completed through the phone
    • Ensure purchases could happen at point of sale

Solution

    • Used a wallet metaphor for different types of loyalty currency
    • Frameworks for many to many currency conversions
    • UI builds on top of partner’s mobile currency thinking

Role
Design Management, Interaction Design

Concepts
Loyalty Points Exchange
This application was designed to convert bank points to airline points dynamically.

Screen Shot 2013-10-28 at 3.05.27 PM

This application allows points to be converted to retail store credit and then used at point of saleScreen Shot 2013-10-28 at 3.10.01 PM

Gift Card Purchase and Exchange
This application allowed consumers to hold currency in their digital wallet and then dynamically convert to store credit.

Screen Shot 2013-10-28 at 3.17.32 PMSolutions
Buying Store Credit
Partner solution enabling buying store credit from mobile.

citi_buy citi_cart citi_cart_confirm

congrats_citi.fw view_card

View and Redeem
Multiple currency types can be stored and redeemed from the wallet.

 citi_cards  view_card 

Exchange Store Credit
Currencies could be exchanged directly from the wallet.

citi_sell citi_offers citi_sell_confirm

Directed Payment Exchange 
App allows direct, immediate exchange of store credit through mobile

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Read next: Plastic Jungle payment exchange